After you create your Broadcast message, it will be in the "in-active" state, meaning that it is not yet "activated" to be sent out.
In order to activate your Broadcast to be sent on the scheduled time or to be sent immediately, click the green SEND NOW button to activate it.
Activating Your Broadcast
To send your Broadcast immediately, simply click the "SEND NOW" button, then the "YES" button to activate and send your message right now.
Queue Your Message To Send Later
When you schedule a Broadcast, you must click the "CLICK TO ACTIVATE" button, in order to activate the message to be sent. Once your message is activated, it will be scheduled for delivery.