Toll-Free numbers are designated for business text messaging use by all major wireless carriers in the United States, and by most major mobile carriers in Canada. This makes Toll-Free numbers a popular alternative to long code or short code numbers in the US and Canada.
Toll-Free Verification is currently required in the US and Canada. Please complete the Verification process as soon as possible to avoid increased filtering and daily limits on sending (US only). For more information see "What happens if I don't complete Verification".
This is part of the process to verify all Toll-Free numbers and align sender visibility with the Short Code and 10DLC messaging channels.If you have already verified your Toll-Free number, no further action is needed.
Effective October 1, 2022, there is a daily limit of 2,000 messages a day for text messaging sent over unverified Toll-Free numbers. For more information about these daily thresholds, see "What are the new Industry-wide thresholds for sending traffic over Toll-Free numbers".
What is Toll-Free Message Verification?
Verified Toll-Free messaging simply means that your business and use case have been reviewed in advance of sending traffic via Toll-Free numbers, and you have received carrier approval for text messaging via Toll-Free numbers to the US & Canada. This verification process is free.
Verification greatly reduces the risk of message filtering on Toll-Free traffic toward all major networks in the US and some in Canada, as long as you adhere to your stated use case and all applicable rules.
This verification affects messaging to mobile users in the United States as well as the Fido, Rogers, Telus, and Videotron networks in Canada.
Toll-Free Verification Process
Upon the submission of your completed Toll-Free verification request, the Toll-Free number(s) associated with that request will automatically move into a "Pending Verification" status.
What is a "Pending Verification"?
A "Pending Verification" status will open up sending with less filtering applied to your traffic while the verification process is completed. Upon a successful completion of the Verification request, the numbers will be moved to "Verified" and have full access to A2P sending as well as the least amount of filtering applied to the traffic.
What are the new Industry-wide thresholds for sending traffic over Toll-Free numbers?
Effective October 1, 2022, the following industry-wide thresholds for messaging sent over unverified Toll-Free numbers will apply:
- Daily limit: 2,000 messages
- Weekly limit: 12,000 messages
- Monthly limit: 25,000 messages
What happens if I don't complete Verification?
Effective October 1, 2022, messages sent via Toll-Free numbers will be restricted to the above messaging limits. If they exceed the limits, they’ll be blocked with this error code 30032. Using additional Toll-Free numbers to exceed these limits is not allowed and will result in the same block and error code. Unverified traffic is also subject to higher filtering which would also be blocked with this error code 30032, so Verification is recommended for all customers regardless of volume.
How can I request a Toll-Free verification?
Please click here to start the Toll-Free Verification process.
All of this information is required to verify the SMS traffic for your Toll-Free number.
Omitting information will result in delays in processing your verification request.